
WHY RESPONDING FAST IS VERY IMPORTANT?
InsideSales.com analyzed 55 million activities on 5.7 million leads across 400+ companies and found that waiting over 5 minutes cuts conversion/contact rates by 8×. MIT/HubSpot (2007) analyzed 15,000 leads and 100,000 calls over three years, finding that waiting 30 minutes instead of 5 minutes cuts contact odds by 100× and qualification odds by 21×. HBR study showed most companies respond too slowly and that customer interest decays rapidly, laying the foundation for “speed‑to‑lead” best practices.

















